Something I learned in school this week

In my E-commerce class this week we talked about the in's and out's of making a successful website for a company. One thing that is very important is that you make sure you do your market research so that you know how best to promote your product or service and make it more "sellable" to the customers that would use it the most. If you have a great product but you market it badly, not many people are going to buy it, but if you have a mediocre product with fantastic marketing, it will be more appealing to customers.